Follow-up and Save the Sale

You already know that customers who leave your store empty handed are going to buy from one of your competitors within 48 hours of their visit with you. It’s actually a little scary to know you have less than two days

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5 Ways Retailers Can Beat COVID-19

There’s no question that the COVID Pandemic has come with difficult struggles and challenges for furniture retailers. Survival has required them to face those challenges head on. For the furniture retailer it’s heartening to know that most customers still prefer

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Are Reps Really Your Best Option for Training?

I recently had a phone conversation with a decision maker at a furniture manufacturer based out of North Carolina. I talked with her briefly about the custom training products that we create for furniture manufacturers and how we can help

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Learn from Mistakes

A few weeks ago I was asked to speak at a conference to a group of retailers who wanted to learn about improving their Customer Experience (CX). On the way home I was tired and hungry and rushing for a

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Scary Math

Like it or not customers write reviews all the time. More importantly, they read reviews even more. Do you know that 85% of all consumers trust online reviews as much as they trust recommendations from their friends. In other words,

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“Cherry Picking” Season Is Over

It’s common knowledge that the furniture shopping experience has changed over the past several years. Not long ago furniture salespeople practiced the fine art of “cherry picking.” There were crowds of interested shoppers and the salesperson got to decide which

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Improve Customer Experience and Increase Sales

Every furniture store carries the same or very similar home furnishings products. Not only that, they typically present very similar “unique selling points”; family owned, lowest prices, best selection, and so forth. Unfortunately, offering similar products and touting similar selling

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