Blog | FTC

Dr. Mike Petersen

Follow-up and Save the Sale

You already know that customers who leave your store empty handed are going to buy from one of your competitors within 48 hours of their...

Dr. Mike Petersen

Easily Talk With Customers the Way They Want – Text Messaging

What’s the best way to talk with your customers? Is it in person, on the phone, or maybe via Zoom? The best answer to that question comes...

Dr. Mike Petersen

How to Connect with Customers During a Pandemic (and Anytime)

Some stores are having their best success ever and others are struggling to survive. Regardless of how your business is faring, you can...

Dr. Mike Petersen

5 Ways Retailers Can Beat COVID-19

There’s no question that the COVID Pandemic has come with difficult struggles and challenges for furniture retailers. Survival has...

Dr. Mike Petersen

Are Reps Really Your Best Option for Training?

I recently had a phone conversation with a decision maker at a furniture manufacturer based out of North Carolina. I talked with her...

Dr. Mike Petersen

Learn from Mistakes

A few weeks ago I was asked to speak at a conference to a group of retailers who wanted to learn about improving their Customer...

Dr. Mike Petersen

Scary Math

Like it or not customers write reviews all the time. More importantly, they read reviews even more. Do you know that 85% of all consumers...

Dr. Mike Petersen

Talk About the Product – Not About the Price

As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...

Dr. Mike Petersen

“Cherry Picking” Season Is Over

It’s common knowledge that the furniture shopping experience has changed over the past several years. Not long ago furniture salespeople...

Dr. Mike Petersen

Improve Customer Experience and Increase Sales

Every furniture store carries the same or very similar home furnishings products. Not only that, they typically present very similar...