Some stores are having their best success ever and others are struggling to survive. Regardless of how your business is faring, you can be certain that things will eventually change. Neither the wave of steady customers, nor the pain of
There’s no question that the COVID Pandemic has come with difficult struggles and challenges for furniture retailers. Survival has required them to face those challenges head on. For the furniture retailer it’s heartening to know that most customers still prefer
Like it or not customers write reviews all the time. More importantly, they read reviews even more. Do you know that 85% of all consumers trust online reviews as much as they trust recommendations from their friends. In other words,
Every furniture store carries the same or very similar home furnishings products. Not only that, they typically present very similar “unique selling points”; family owned, lowest prices, best selection, and so forth. Unfortunately, offering similar products and touting similar selling
Recently I had a phone conversation with a furniture store manager. He told me that he had 4 salespeople at his location. I asked if there was anything specific he would like his sales staff to improve on. He gave