Follow-up and Save the Sale

You already know that customers who leave your store empty handed are going to buy from one of your competitors within 48 hours of their visit with you. It’s actually a little scary to know you have less than two days

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5 Ways Retailers Can Beat COVID-19

There’s no question that the COVID Pandemic has come with difficult struggles and challenges for furniture retailers. Survival has required them to face those challenges head on. For the furniture retailer it’s heartening to know that most customers still prefer

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Scary Math

Like it or not customers write reviews all the time. More importantly, they read reviews even more. Do you know that 85% of all consumers trust online reviews as much as they trust recommendations from their friends. In other words,

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Improve Customer Experience and Increase Sales

Every furniture store carries the same or very similar home furnishings products. Not only that, they typically present very similar “unique selling points”; family owned, lowest prices, best selection, and so forth. Unfortunately, offering similar products and touting similar selling

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How Many Sales Do You Lose Each Month?

Recently I had a phone conversation with a furniture store manager.  He told me that he had 4 salespeople at his location. I asked if there was anything specific he would like his sales staff to improve on.  He gave

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