How to train

Are Reps Really Your Best Option for Training?

I recently had a phone conversation with a decision maker at a furniture manufacturer based out of North Carolina. I talked with her...

Talk About the Product – Not About the Price

As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...

Improve Customer Experience and Increase Sales

Every furniture store carries the same or very similar home furnishings products. Not only that, they typically present very similar...

Your Dealers Want More Training!

We are in constant contact with our furniture dealers. We regularly ask them about their training experience and what gaps still need to...

How Many Sales Do You Lose Each Month?

Recently I had a phone conversation with a furniture store manager. He told me that he had 4 salespeople at his location. I asked if...

It Pays to Train Your Managers

In the furniture industry, there are several reasons why somebody would be hired or promoted to a manager position. Here are three...

Training is an Investment, Not a Cost

In my position at the Furniture Training Company, I talk to furniture retailers all day, every day. Although most of them understand that...