Follow-up and Save the Sale

You already know that customers who leave your store empty handed are going to buy from one of your competitors within 48 hours of their visit with you. It’s actually a little scary to know you have less than two days

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5 Ways Retailers Can Beat COVID-19

There’s no question that the COVID Pandemic has come with difficult struggles and challenges for furniture retailers. Survival has required them to face those challenges head on. For the furniture retailer it’s heartening to know that most customers still prefer

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How Many Sales Do You Lose Each Month?

Recently I had a phone conversation with a furniture store manager.  He told me that he had 4 salespeople at his location. I asked if there was anything specific he would like his sales staff to improve on.  He gave

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Training is an Investment, Not a Cost

In my position at the Furniture Training Company, I talk to furniture retailers all day, every day. Although most of them understand that training is necessary, they simply don’t want to pay for it. They tell me things like: “It

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It Pays to Train Your Managers

In the furniture industry, there are several reasons why somebody would be hired or promoted to a manager position. Here are three reasons that I hear quite often: They were very successful at sales and it was the next step

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