A few weeks ago I was asked to speak at a conference to a group of retailers who wanted to learn about improving their Customer...

It’s common knowledge that the furniture shopping experience has changed over the past several years. Not long ago furniture salespeople...

Several months ago, I showed our training programs to a potential customer. I decided to show this potential customer our lesson on...

How familiar are you with this dialogue? Potential Customer: “I really like that sofa, but man, I just don’t know if I want to pay that...