Don’t Assume Your Folks Are Selling the Right Way

Several months ago, I showed our training programs to a potential customer.  I decided to show this potential customer our lesson on handling “I’m Just Looking” customers.  As many of you know, we teach 4 steps to helping folks who

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How Many Sales Do You Lose Each Month?

Recently I had a phone conversation with a furniture store manager.  He told me that he had 4 salespeople at his location. I asked if there was anything specific he would like his sales staff to improve on.  He gave

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Disciplining – Every Manager’s Nightmare

I remember several years ago when I was first promoted to the position of Manager. I was beyond thrilled for the new opportunity! To me, this was my first step toward career progression. Everything was perfect! I had a small

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Training is an Investment, Not a Cost

In my position at the Furniture Training Company, I talk to furniture retailers all day, every day. Although most of them understand that training is necessary, they simply don’t want to pay for it. They tell me things like: “It

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It Pays to Train Your Managers

In the furniture industry, there are several reasons why somebody would be hired or promoted to a manager position. Here are three reasons that I hear quite often: They were very successful at sales and it was the next step

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Objections or Opportunities

How familiar are you with this dialogue? Potential Customer: “I really like that sofa, but man, I just don’t know if I want to pay that much right now.” Salesperson: “Ya, I have a couple of sofas that are less expensive. Let

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