Retail Staff Training
The Furniture Training Company

What is Retail Staff Training and Why Does It Matter So Much for Businesses in 2020?

If you want to increase sales considerably in 2020, implementing appropriate retail staff training could help you achieve that goal. Keep reading to gain a deeper understanding of what retail staff training is and whether or not you need it to unleash the full potential of your business.

A Forbes corporate analysis accessed the five best regular habits that make retailers successful and retail staff training made the list. According to their small business author Nicole Leinbach-Reyhle, “Retailers who successfully run their businesses recognize the value in their associates and not only train them, but train them often.”

This point is vital because statistics repeatedly show that for most retailers, the opposite is happening. Very few business owners have work training available for their sales staff at all and the handful that do tend to only train their employees once, as opposed to refreshing their sales education sporadically.

Whether You Have a New Store or Just a New Customer, Retail Staff Training Matters Immensely

The service you provide your customers will leave a lasting impression on the way many other people view your store, but this is only true if you manage to sell them products. Many retail owners diligently work to put a smile on the face of their company, to create an inviting ambiance, a space where the customer feels welcomed and is always right. For this reason, they recognize the importance of employees as the faces of their brand. Employee handbooks clarify these expectations. In order to represent a professional brand, most employees are expected to:

  • Dress well- often in a uniform that is pressed, well-laundered, and reflective of the company brand
  • Arrive on time- Timeliness is essential to keeping everything running smoothly from day-to-day activities like opening and closing the store to higher-level tasks such as ordering inventory in a timely manner
  • Smile and greet prospective customers- Employees immediately learn the importance of giving each customer a satisfying experience and how even a gesture as small as a smile can make all the difference in the world.

While the above-listed topics are essential to employee training, the one topic that’s most often overlooked is essential to selling products. It is sales training, and without it, retail staff training can never be complete.

If your 2019 sales didn’t live up to your expectations, chances are high that your sales training, or lack of sales training, played a major role in the down-slide. Don’t let more sales opportunities pass you by this year. Contact our team of sales training professionals today at (866) 755-5996 today. We are available during working business hours Monday through Friday Mountain Time.

Retail Staff Sales Training
Retail staff sales training

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The Role of Sales Training in the Broader Scheme of Retail Staff Training

Unlike customer service training, sales training isn’t designed to merely create a welcoming atmosphere. The main objective of sales training is to teach sales employees the art of turning potential customers into paying customers who are:

  • Satisfied with their purchase
  • Satisfied with their experience
  • Likely to leave good reviews online in social places like Facebook, Twitter, Yelp, Instagram etc.
  • Likely to return

Through sales training, your team of retail professionals will reach new heights and achieve sales quotas faster than ever before. This will create a welcoming environment not just for customers, but also for the employees, managers, and CEO’s, since all of their paychecks are dependent upon higher sales.

Staff Sales Training
Staff sales training

The Role of Sales Training in the Broader Scheme of Retail Staff Training

Unlike customer service training, sales training isn’t designed to merely create a welcoming atmosphere. The main objective of sales training is to teach sales employees the art of turning potential customers into paying customers who are:

  • Satisfied with their purchase
  • Satisfied with their experience
  • Likely to leave good reviews online in social places like Facebook, Twitter, Yelp, Instagram etc.
  • Likely to return

Through sales training, your team of retail professionals will reach new heights and achieve sales quotas faster than ever before. This will create a welcoming environment not just for customers, but also for the employees, managers, and CEO’s, since all of their paychecks are dependent upon higher sales.

What to Look for in a Sales Training Program

Not all sales training programs are alike. Increase your chances of success by taking the time to hire respected professionals who possess the proper training themselves. There are some free resources available on our blog, but there are no free resources that can replace the support of a great training program. In fact, with an estimated increase of at least 10% to 15% in profits, this unparalleled learning strategy almost immediately pays for itself. An appropriate sales training program should provide the following:

  • Advice from industry leaders and reputable trainers- If the training team you’re considering hiring possesses anything short of a Ph.D. in sales training, you should likely reconsider. Remember that your sales team will only be as good as the people you hired to train them.
  • Individualized content that is catered to your specific store- Sales trainers should instill in your employees a better understanding of the products they are selling. This will give them a sense of confidence and pride that will undoubtedly lead to higher sales.
  • Worksheets and Applicable Exams- One very important part of training is testing. A great sales training program should be complete with regular examinations that test employee knowledge regarding time management, marketing skills, closing techniques, selling and system tools, and much more.
  • Interactive Practice Sessions- Group activities help sales employees share their knowledge with each other in a controlled environment that doesn’t have real-world consequences. Always remember that when real customers enter your retail chain, your sales employees shouldn’t be practicing on them. All of the practice should happen before the big game so to speak. You’d be surprised at how effective an interactive sales training activity can be.
  • Recurring Training Sessions- As was mentioned in the Forbes article, a one-shot training program is unlikely to stick. Employees need constant reminders and refreshers in this ever-evolving industry.

Take the Next Step in Retail Staff Training by Signing up for a Sample Demonstration

Whenever you’re considering a new training technique, it helps to find tips and tricks through a demo before making a final decision. At the Furniture Training Company, our objective is to provide the top sales training services for retailers. With over two decades of experience and a proven track record for success, we have put together a short demonstration that thoroughly explains our process, our privacy policy, and highlights the key assets of sales training. As Ph.D. certified sales training professionals, our job is making your job easier. Sign up for a sample demonstration where you can view helpful video footage and read through our guide to improving sales through training. Some of the things you will learn include:

  • How to start training new and seasoned employees
  • Where to access free e-books on the subject
  • Post-training performance information from stores that have used our services
  • How we can tailor-fit our program to your shop
  • How we use a scientific method to increase the chances of making each sale and much more
The Furniture Training Company
The Furniture Training Company free demonstration

Please email us at info@furnituretrainingcompany.com if you are in search of a new way to boost your sales each day.

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