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Sales Training Articles
Talk About the Product – Not the Price
As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...

Dr. Mike Petersen
Feb 11, 20232 min read
How to Make a Great First Impression
Do you remember when you left an important interview dejected and disappointed? Maybe you didn’t say the right things. Maybe you...

Dr. Mike Petersen
Feb 10, 20231 min read
Re-approach your “I’m Just Looking” Customer
My wife and I have been looking to buy a house over the last few months. And as I am sure you are aware, buying a house means buying new...

Dr. Mike Petersen
Jan 2, 20232 min read
Stop Saying "I Don't Know"
A few months ago my wife and I were doing some grocery shopping. We were looking for Quinoa and couldn’t find it anywhere. Quinoa isn’t...

Dr. Mike Petersen
Jan 2, 20232 min read
Recognize Buying Signals - Save the Sale
The more I talk with furniture retailers across the United States, the more I realize there is a universal reason salespeople don’t close...

Dr. Mike Petersen
Nov 29, 20202 min read
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