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Sales Training Articles
Dr. Mike Petersen
Jul 31, 20242 min read
The Reason Salespeople Can't Sell
The number one reason salespeople can't sell is that they don't understanding their customer and can't meet their needs.
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Dr. Mike Petersen
Sep 6, 20232 min read
The Power of 3D Images in Product Knowledge Training
Unlock the Future of Furniture Product Knowledge Training with 3D Images In the ever-evolving world of furniture design and...
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Dr. Mike Petersen
Jun 16, 20233 min read
The Luxurious Choice: Exploring the Benefits of Semi-Aniline Leather
When it comes to choosing upholstery materials for furniture, leather has long been associated with luxury, durability, and timeless...
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Dr. Mike Petersen
May 24, 20232 min read
Approaching the "I'm Just Looking Customer"
Don’t get frustrated when your customer tells you she’s “just looking.” Tell her you are glad she is shopping in your store and let her...
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Dr. Mike Petersen
Apr 3, 20231 min read
Facts About Sales Training
55% of salespeople lack basic sales skills. [Source: Spotio] Sales training provides a 353% ROI for the average company. [Source: Task...
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Dr. Mike Petersen
Apr 3, 20232 min read
“Cherry Picking” Season Is Over
It’s common knowledge that the furniture shopping experience has changed over the past several years. Not long ago furniture salespeople...
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Dr. Mike Petersen
Apr 3, 20231 min read
Become a Product Knowledge Expert
Have you ever gone to a store in hopes of getting help with a complex purchase? If so, you are like the other 100% of people on this...
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Dr. Mike Petersen
Mar 7, 20232 min read
“I’m Just Looking” Power Statements
If you are anything like me, you already know that you don't want help as soon as you walk into a store. Often times, I feel that I can...
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Dr. Mike Petersen
Mar 2, 20232 min read
How Many Sales Do You Lose Each Month?
Recently I had a phone conversation with a furniture store manager. He told me that he had 4 salespeople at his location. I asked if...
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Dr. Mike Petersen
Feb 11, 20232 min read
Talk About the Product – Not the Price
As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...
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Dr. Mike Petersen
Feb 10, 20231 min read
How to Make a Great First Impression
Do you remember when you left an important interview dejected and disappointed? Maybe you didn’t say the right things. Maybe you...
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Dr. Mike Petersen
Jan 2, 20232 min read
Re-approach your “I’m Just Looking” Customer
My wife and I have been looking to buy a house over the last few months. And as I am sure you are aware, buying a house means buying new...
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Dr. Mike Petersen
Jan 2, 20232 min read
Stop Saying "I Don't Know"
A few months ago my wife and I were doing some grocery shopping. We were looking for Quinoa and couldn’t find it anywhere. Quinoa isn’t...
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Dr. Mike Petersen
Nov 29, 20202 min read
Recognize Buying Signals - Save the Sale
The more I talk with furniture retailers across the United States, the more I realize there is a universal reason salespeople don’t close...
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