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Facts About Sales Training

a man looking at statistics on a computer
  • 55% of salespeople lack basic sales skills. [Source: Spotio]

  • Sales training provides a 353% ROI for the average company. [Source: Task Drive]

  • Continuous training gives 50% higher net sales per employee. [Source: The Brevet Group]

  • Only 13% of customers believe a sales person can understand their needs. [Source: The Brevet Group]

  • For the majority of sales professionals, 84% of their sales training is forgotten within three months. [Source: Spotio]

  • 60% of companies take a random or informal approach to sales coaching. [Source: Task Drive]

  • Companies that invest in technology for sales training and development are 57% more effective than those that do not. [Source: Task Drive]

  • The average company spends between $10,000 and $15,000 hiring a person, but only $2,000 a year in sales training. [Source: The Bridge Group]

  • 69% of salespeople claim they are self-taught social sellers and have absolutely no training program in place. [Source: Task Drive]

  • More than two-thirds of employees reporting to a manager who is not a good coach are considering quitting their jobs. [Source: Task Drive]

  • 59% of American companies fail to provide effective sales training accountability. When sales representatives are not held accountable for applying the skills they gathered from the program, their training easily goes to waste. [Source: BrainShark]

  • 90% of buyers are willing to engage salespeople earlier in the buying process. [Source: BrainShark]

  • 27% of companies do not offer a sales onboarding program of any kind. [Source: Task Drive]


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