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Sales Training Articles
Navigating Customer Calls: A Salesperson's Guide
This article provides practical tips for associates in a retail furniture store for handling these calls effectively while maintaining customer satisfaction.

Dr. Mike Petersen
Sep 102 min read
Building Long-Term Relationships: The Key to Customer Service Excellence in Furniture Retail
In the fast-paced and competitive world of furniture retail, delivering exceptional customer service is a cornerstone of success. While...

Dr. Mike Petersen
Mar 144 min read
Get The Most From The Holiday Shopping Season
Furniture retailers can appeal to both seasonal shoppers and those looking to refresh their spaces before the New Year.

Dr. Mike Petersen
Nov 12, 20242 min read
The Reason Salespeople Can't Sell
The number one reason salespeople can't sell is that they don't understanding their customer and can't meet their needs.

Dr. Mike Petersen
Jul 31, 20242 min read
Customer Service that Worked
A few weeks ago I was asked to speak at a conference to a group of retailers who wanted to learn about improving their Customer...

Dr. Mike Petersen
Apr 3, 20232 min read
Turn Objections into Opportunities
Potential Customer: “I really like that sofa, but man, I just don’t know if I want to pay that much right now.” Salesperson: “Ya, I have...

Dr. Mike Petersen
Apr 3, 20232 min read
Talk About the Product – Not the Price
As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...

Dr. Mike Petersen
Feb 11, 20232 min read
Recognize Buying Signals - Save the Sale
The more I talk with furniture retailers across the United States, the more I realize there is a universal reason salespeople don’t close...

Dr. Mike Petersen
Nov 29, 20202 min read
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