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Writer's pictureDr. Mike Petersen

Get The Most From The Holiday Shopping Season


With the holiday shopping season in full swing, focus on capturing both the festive spirit and the practical needs of consumers as they prepare their homes for gatherings.


Highlight the Holiday Spirit and Comfort

  • Emphasize cozy, inviting pieces for hosting and decorating.

  • Suggest how certain furniture items enhance holiday gatherings and family comfort.

  • Consider messaging like: "Create a warm, welcoming home for the holidays with stylish and comfortable furniture perfect for hosting."


Focus on Gift-Worthy Furniture and Home Accents

  • Push gift ideas for holiday shoppers, especially items that serve as practical yet stylish presents.

  • Think multifunctional items: ottomans with storage, side tables, or modular seating for smaller spaces.

  • Messaging example: "Give the gift of style this season – discover furniture and home accents that make the perfect present."


 Showcase Discounts and Financing Options

  • Offer holiday discounts, limited-time sales, or financing options to encourage purchases.

  • Use messaging like: "End-of-year savings on the furniture you love. Upgrade your space without breaking the bank this holiday season."

 

Highlight Sustainable and Long-Lasting Products

  • With consumer interest in sustainability, consider promoting eco-friendly or long-lasting pieces.

  • Messaging suggestion: "Invest in timeless, sustainably-made furniture designed to last well beyond the holidays."

 

Promote Fast Shipping and Flexible Delivery Options:

  • Stress timely delivery options, reassuring customers that items will arrive before the holidays

  • Messaging example: "Shop now for guaranteed delivery – get your home holiday-ready in time."


Conclusion

By combining these messages with a focus on customer convenience, furniture retailers can appeal to both seasonal shoppers and those looking to refresh their spaces before the New Year.

 

Visit our website and register for our training to become best sales person you can be. www.furnituretrainingcompany.com. Or, feel free to email me at mikep@furnituretrainingcompany.com.

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