Turn December Deliveries into January Gold - The 3-Text System (90% Open Rate, 40% Referral Rate)

Every December, your delivery trucks don't just drop off furniture; they deliver a pipeline of untapped future revenue. Think about it: hundreds of satisfied customers receive high-value furniture orders, typically ranging from $1,500 to $2,000. They're happy, their homes are upgraded, and they've just had a great experience with your team.

Yet, a staggering 70% of those buyers vanish forever after that initial delivery. They love their new sectional or dining set, but you never hear from them again—and neither do their friends and family. That lost connection isn't just a missed follow-up; it represents $1,000–$1,400 in lost referral revenue per sale. All of that potential is gone simply because no one implemented a system to ask for the recommendation.The Problem: Relying on Passive Referrals

Traditional methods—relying on customers to spontaneously remember your store or an occasional email blast—are fundamentally broken. Customers are busy, and a single expensive purchase isn't enough to make them an automatic advocate. You need a simple, non-intrusive mechanism that capitalizes on the peak moment of satisfaction right after a successful delivery.The Solution: The High-Conversion 3-Text Referral System

The secret to turning happy customers into active promoters lies in a lightweight, automated, and personalized system that respects their time: The 3-Text Referral System.

This system leverages the power of direct text messaging, boasting impressive 90% open rates and a phenomenal 40% reply rate, turning a transactional event into a continuous revenue stream.

Skip the guesswork. Copy these three texts, hit send, and watch December joy become January cash. Your competition won’t. You will.

Text	TIming	Message	Goal
#1 - Excitement	Day 0 (Night before delivery)	“Hi Sarah! Your new bed arrives tomorrow between 2–4 PM. Can’t wait to see it in your home! 🚚”	Build anticipation. 98% read
#2 - Love it	Day 3 (Post-delivery)	“Hey Sarah! How’s the bed? Snap a quick pic if you’re loving it — tag a friend who needs better sleep & we’ll send you both $50! 😴”	Trigger social proof. 40% reply.
#3 - Referral/ Ask	Day 7 (If no reply)	“Quick check-in: Still sleeping like a dream? Text me 1 friend who needs this — $50 gift card for you + them!”	Close the loop. 25% convert.

The math is impossible to ignore. For every ten successful deliveries where this system is deployed, you can reliably generate four active referrals.

• Ten Deliveries = Four Referrals

• Pipeline Value: Based on the average order value, those four referrals immediately translate into a $6,000–$8,000 January pipeline—generated without a single dollar spent on new advertising or extra staff.

Now, consider the scope of your top sales representatives. Your best reps routinely close 300 to 600 sales per year. Applying the referral math to just their annual output reveals a massive, untapped opportunity:

• Low-End Potential (300 Sales): $300,000 in additional annual referral revenue.

• High-End Potential (600 Sales): $840,000 in additional annual referral revenue.

This isn't theory. Real stores implementing similar systems consistently report $22,000+ in follow-up sales generated from December deliveries alone.

You are not chasing customers or running costly, low-return campaigns. You are efficiently leveraging the goodwill created by your delivery team. You are turning one successful delivery into two future paychecks. Stop losing 70% of your best advocates—start activating your referral engine today.

For further customer service training you can enroll in the Furniture Training Company’s Sales training program.

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Visit our website and register for our training to become best sales person you can be. www.furnituretrainingcompany.com. Or, feel free to email me at mikep@furnituretrainingcompany.com.