Have you ever gone to a store in hopes of getting help with a complex purchase? If so, you are like the other 100% of people on this planet. How many times have you been disappointed at the lack of knowledge of a salesperson in a store? I hate when the salesperson scans the product’s bar code and reads all of the features already listed on the website. I am looking for more than that. I am looking for information that I cannot find myself.
If you really want to be taken seriously, become an expert in the products you sell. Push yourself everyday to become the best at your craft. Becoming a product knowledge expert will help you know how to solve your customer’s problems. And, when you solve their problems, you’ll produce repeat business and increase your sales.
Take a look at our short one-minute video to learn more about using product knowledge during a sale.