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Sales Training Articles
Customer Service that Worked
A few weeks ago I was asked to speak at a conference to a group of retailers who wanted to learn about improving their Customer...

Dr. Mike Petersen
Apr 3, 20232 min read
“Cherry Picking” Season Is Over
It’s common knowledge that the furniture shopping experience has changed over the past several years. Not long ago furniture salespeople...

Dr. Mike Petersen
Apr 3, 20232 min read
Become a Product Knowledge Expert
Have you ever gone to a store in hopes of getting help with a complex purchase? If so, you are like the other 100% of people on this...

Dr. Mike Petersen
Apr 3, 20231 min read
Turn Objections into Opportunities
Potential Customer: “I really like that sofa, but man, I just don’t know if I want to pay that much right now.” Salesperson: “Ya, I have...

Dr. Mike Petersen
Apr 3, 20232 min read
“I’m Just Looking” Power Statements
If you are anything like me, you already know that you don't want help as soon as you walk into a store. Often times, I feel that I can...

Dr. Mike Petersen
Mar 7, 20232 min read
How Many Sales Do You Lose Each Month?
Recently I had a phone conversation with a furniture store manager. He told me that he had 4 salespeople at his location. I asked if...

Dr. Mike Petersen
Mar 2, 20232 min read
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