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Sales Training Articles
Become a Product Knowledge Expert
Have you ever gone to a store in hopes of getting help with a complex purchase? If so, you are like the other 100% of people on this...

Dr. Mike Petersen
Apr 3, 20231 min read
Turn Objections into Opportunities
Potential Customer: “I really like that sofa, but man, I just don’t know if I want to pay that much right now.” Salesperson: “Ya, I have...

Dr. Mike Petersen
Apr 3, 20232 min read
“I’m Just Looking” Power Statements
If you are anything like me, you already know that you don't want help as soon as you walk into a store. Often times, I feel that I can...

Dr. Mike Petersen
Mar 7, 20232 min read
How Many Sales Do You Lose Each Month?
Recently I had a phone conversation with a furniture store manager. He told me that he had 4 salespeople at his location. I asked if...

Dr. Mike Petersen
Mar 2, 20232 min read
Talk About the Product – Not the Price
As we all feel the sluggish industry growth (only about 1.8% in the first quarter when compared to 2018) I am reminded of the need to...

Dr. Mike Petersen
Feb 11, 20232 min read
How to Make a Great First Impression
Do you remember when you left an important interview dejected and disappointed? Maybe you didn’t say the right things. Maybe you...

Dr. Mike Petersen
Feb 10, 20231 min read
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